On December 15, Warner Music Group announced it had invested in and partnered with the digital fashion retailer DressX. This unique partnership will enable select WMG artists to design their own virtual fashion lines for fans to collect. That said, let’s get into the details.
Warner Music Group and DressX unite!
Through the partnership, artists will be able to collaborate with DressX to design and release 3D and AR virtual clothing. Further, fans will have the ability to collect and showcase them on social media platforms like Snapchat and Instagram. Moreover, this deal gives artists the opportunity to reap the rewards of new revenue streams. It also lets them give their fans something memorable for them to share online and in the metaverse.
“As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that will enable WMG and our artists. With its leadership in wearables and sustainability, DRESSX is exactly the type of partner we need sprinting alongside us as we build for the future,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, at WMG.
About the digital fashion company
Launched in August 2020, DressX has become the largest digital fashion platform with over 3,000 digital pieces in its DressX library. The company also released the largest AR fashion app on the market that’s available on the Apple and Android. Furthermore, DressX has partnered with a list of global corporations such as Google, Meta, Roblox, Coca-Cola, FARFETCH, and more.