Pharrell Williams’ Billionaire Boys Club (BBC) has announced the release of a limited edition tee shirt that will be available this week for NFT NYC. The luxury streetwear brand, founded by Williams, is famous for its unique designs and collaborations. The tee shirt will be available in two colorways and can be claimed via an NFC tap.
The Fusion of Fashion and Technology: Pharrell Williams’ BBC Releases Limited Edition Tee
BBC’s Y2K core tee is the first in the bb3 Technical Goods program. Moreover, it is a series of physical items with NFC technology that enhance the owner’s experience. The tee shirt also features an NFC chip implanted within the bb3 logo embroidered patch at the hem. It can distribute NFTs.
Billionaire Boys Club’s latest addition to the BB3 Technical Goods program is the Y2K Core Tee, a unique garment that will be available exclusively to BB3 token holders. Moreover, the tee shirt features an embedded NFC chip within the BB3 logo embroidered patch at the hem. The colorway pays tribute to one of the earliest BBC OG logo tees, famously worn by Pharrell himself at the Source Music Awards in 2003.
The team designed BB3 Technical Goods program to enhance the owner’s experience. Each Technical Good comes with a digital twin in the form of an NFT (ERC-721) that can be claimed via NFC tap on a mobile device. This token is directly connected to the physical item, so if the item changes ownership, the new owner can tap the NFC chip to obtain the digital twin into their wallet.
Moreover, the Y2K Core Tee will also be capable of distributing another special NFT (ERC-1155). It is the Mizuna.ai Installer CD-ROM, to any device via NFC tap. Made of 100% cotton, the garment-dyed tee shirt is a must-have item for fashion enthusiasts and NFT collectors alike.
Pharrell Williams: From Music to Fashion, and NFT Industry
Pharrell Williams is a well-known musician, producer, and fashion icon who has collaborated with several brands over the years. In 2005, he also founded BBC with Nigo, a Japanese fashion designer. The brand is famous for its unique designs and collaborations with other luxury brands. Williams has also been an advocate for sustainability in the fashion industry. He has also collaborated with several organizations to promote eco-friendly practices.
He is no stranger to the NFT industry. Doodles, a major media brand in the NFT space, announced that Pharrell Williams as the Chief Brand Officer back in June 2022. Pharrell, the acclaimed musician and fashion icon, would also serve on the board of Doodles NFT.
Pharrell Williams’ Billionaire Boys Club Drops Limited Edition Tee with NFC and NFT Capabilities
BBC’s limited edition Y2K core tee is a unique fusion of the physical and digital space. It also features an NFC chip that can distribute NFTs. The tee shirt is part of the bb3 Technical Goods program, designed to enhance the owner’s experience. The tee shirt is available in two