The Institute of Digital Fashion (IoDF) makes its second appearance at Decentraland’s Metaverse Fashion Week (MVFW), scheduled from March 28 to March 31, 2023. IoDF has a one of a kind showcase at the fashion festival, featuring a collaboration with British designer Bradley Sharpe, known for pushing the boundaries of physical fashion, into the metaverse for the first time ever.
The event aims to celebrate both physical and virtual fashion around the world. It showcases cutting-edge technology in the industry. Big brands like Tommy Hilfiger, DKNY, and Adidas are also at the event. The 2023 MVFW features runway shows, immersive experiences, shopping, and afterparties.
IoDF At Metaverse Fashion Week (MVFW): How The Brand Carves Its Own Path
This year, IoDF uses the digital fashion moment to celebrate new talent and build a more sustainable fashion future. They also invite creators, collectors, designers, and enthusiasts to join the digital revolution.
To encourage this, the Decentraland showspace will have two luxury wearables:
- The IoDF Emblem 001 Skin: The IoDF Emblem 001 Skin, from the IoDF: Emblem Series collection, asks the question, “At the end of the world, do you need more clothes?“.
- The Mourning Gown by Bradley Sharpe: The Mourning Gown, from the AW23 ‘Something in the Air’ collection by Bradley Sharpe, is a Victoriana Tech-inspired gown with gathered sleeves and hood.
Only 100 editions of each are available on the Decentraland marketplace. Both statements aim to provoke debate and discourse on the environmental impact of fast fashion. Moreover, both collections bring to light the sustainable potential of the virtual world.
IoDF’s foundational ethos statement is celebrated through an MVFW experience that is scannable through a QR code. The code takes users to the ’emblem for change series’ NFT site, which unlocks an AR billboard compatible with any landscape. This allows users worldwide to participate in the discourse on sustainable fashion, making the moment accessible to all.
House Of IoDF: Pushing The Edge Of Fashion
“PARIS, MILANO, NEW YORK, LONDON, AND NOW, DECENTRALAND—HIGH FASHION HAS
GONE VIRTUAL!”, states the official press release from IoDF.
For those wondering what to wear during the MVFW, IoDF’s latest NFT wearable on DressX is available, with utilities for a Decentraland skin version of IoDF’s The Fashion Awards 2022 digital garment available with the Tier 2 NFT.
In conclusion, the Decentraland’s Metaverse Fashion Week is an exciting platform that brings together physical and virtual fashion, showcasing cutting-edge technology in the industry. IoDF is leveraging this opportunity to promote sustainable fashion and encourage individuals to join the digital revolution.
“I entered this collaboration with IoDF knowing absolutely nothing about the possibilities of the
metaverse and the impact it could have on my creativity. Partnering with IoDF has given me such a great
depth of intel into the future.” says Bradley Sharpe. “Their knowledge and expertise inspires a new generation of digital fashion. I’m so excited to now be a part of their journey and to encourage their values into my own bodies of
With luxury wearables, QR codes, and NFTs, the event promises to be an immersive experience that is accessible to people globally.