Keith A. Grossman, the president of TIME, has left the global media company to join the fintech company MoonPay. Grossman announced via Twitter that, after being with TIME for 3.5 years, he has accepted the role of president at MoonPay’s enterprise division.
Let’s dive into Grossman’s move to MoonPay and what he’s done for TIME.
Moving to MoonPay
On December 31, 2022, Grossman will leave TIME and begin his position as at MoonPay in the new year. Further, the new position will allow him to bring world-famous brands into Web3 by onboarding them through MoonPay. Grossman voiced to DeCrypt that Nike and Universal Pictures are some of the leading companies he would like to work with.
Keith Grossman brings TIME to Web3
After serving as the Associate Publisher of WIRED and Global Chief Revenue Officer of Bloomberg, Grossman joined TIME in 2019. As a crypto and NFT enthusiast, the executive was able to utilize his passions to expand the media company. Furthermore, in a tweet, Grossman mentioned that he noticed that Web3 was too big to ignore and that it “provided an evolution from online “rentership” to “ownership.” As a result, Grossman took action. In detail, the media company released an NFT collection titled TIMEPieces that profited over $10M in the first 12 months. He has now gained recognition for bringing TIME Magazine into Web3.
At the same time, we showed that it was possible to execute a successful business while genuinely adapting to this new ecosystem netting over $10M in profit in its first 12 months & also donating over $600K to non-profits.
— Keith A. Grossman ⏰ (@KeithGrossman) November 28, 2022
Launched in 2019, MoonPay offers a simple way to buy and sell cryptocurrencies and NFTs from all over the world. Moreover, in November 2021, the startup closed their Series A funding round at $555 million, making it the highest-valued Series A for any crypto company. Not to mention, Ashton Kutcher, Gwyneth Paltrow, Justin Bieber and Snoop Dogg are a few of the celebrities that invested in the company.