How 3D Technology is Changing the Future of E-Commerce


3D e-commerce is jeans from every perspective. It is the ability to mix and match shoes, dresses, coats, or belts; to explore the nooks and crannies of an entire home; and to capture the most realistic, detailed view possible.

As enterprises compete for a share of the US$5.2 billion e-commerce industry, presented goods and how effectively buyers engage with them are fundamental problems. However, investing in innovative technologies like zoom features, colorful fabric samples, customized 3D rendering, and 360-degree video could increase e-tailers’ profit lines.

However, let’s discuss e-commerce’s visualization and 3D developments in further depth below:

Measurable ROI

Two years ago, Lands’ End, a direct mail store, made history by adding virtual 3D model functionality to its website. To construct a virtual model that could “try on” digital Lands’ End apparel, users had to answer questions about their height, weight, and face features. Thus, changing the model’s appearance by altering the color of her clothing, accessorizing, or seeing her from other perspectives were all possibilities.

In addition, after a consumer has decided to purchase an item, the virtual model could also use to establish the item’s size.

It claimed that Lands’ End and Canadian partner My Virtual Model saw a 26% rise in new sales and a 13% increase in the average consumer ticket price as of September, almost a year after the feature appeared.

US$2,000 per piece of clothing was the original cost of digitizing Lands’ End’s whole garment inventory at the time of adoption. As a result, researchers say this strategy is now accessible to shops with lesser budgets, as the cost has decreased substantially to between $90 and $200.

Even the Home Shopping Network has agreed to use virtual model technology and Lane Bryant and Glamour magazine.

Betting on the future

My Virtual Model has registered more than 5 million “models,” enabling users to use the same login and password on any partner website. “Try-on” sessions often include roughly 20 clothes, according to Guay.

My VM Email, Guay’s newest offering, lets users build a virtual model and try on clothing without visiting a website.

Future customizable models will be able to function as personal trainers or style counsellors on PCs and mobile devices.

Expected that “all of this will constitute your virtual identity” in the next two years. In weight-loss commercials, personal ads, and virtual cosmetology Virtual models are used.

Zoom Applications

Stores want to introduce less expensive features yet offer buyers a better impression of a product’s characteristics in the near run. However, according to our study, we believe that retailers’ technological costs are slowing the progress of virtual modeling.

Merchants are simplifying product description websites to save download times and help consumers discover what they need. However, some clothing companies emphasize language and images instead of including the latest and most excellent tools. The cost of [these instruments] is relatively high.”

In addition, zoom technology, which firms offer like RichFX and Viewpoint, is the only area in which they are likely to invest. According to a recent Forrester report, 84% of significant retail websites have an image zoom capability.

360 Environments

Regarding “exploring areas,” 3D modeling programs have been employed in the retail clothing industry. Developers create apps that improve touch and smell.

In addition, the fundamental modeling technology, there will be advancements in the rendering algorithms and how realistic it appears, and how quickly you can accomplish it.

According to Forrester, 1/8 of electronics sites like Panasonic and Circuit City let users flip merchandise or view cartoons.

360 View

As one of the leading online image hosting firms, iPix hosts more than 2 million images every day for eBay and provides 360-degree virtual video tours for Realtor.com, eCampusTours.com, and a number of high-end cruise lines. Rivals include Vendaria, a startup that delivers streaming media apps.

Stu Roberson, iPix’s senior vice president of international marketing, says the company’s most recent 3D e-commerce application is a 360-degree virtual tour of Hogwarts on the Harry Potter DVD. The software allows users to experience Harry Potter’s school of wizardry.

For advertising and selling cars, real estate, commercial property, destination, travel hospitality, taking virtual tours of museums—anything that is environment-based, absolutely—Roberson told the E-Commerce Times that “the virtual tour is going to become a norm.”

Virtual tours will be used to advertise autos, real estate, commercial property, holiday spots, and museums.

3D visualizations and renderings are -important to the e-commerce future

In conclusion, due to the COVID-19 issue, the worldwide market for Ecommerce and Other Non-Store Retailers will predict to reach US$9.5 Trillion by 2027, increasing at a CAGR of 19.1% during the forecast period 2020-2027. Thus, with this data, it’s no surprise internet firms are changing.

Let’s take a closer look at some of the most recent developments in e-commerce visualization and 3D rendering software:

1. A/R (Augmented reality)

AR enables clients to have a new and exciting shopping experience by allowing them to project accurate 3D visualizations of things into a natural environment. Thus, using this technology, internet customers can see exactly what they’re purchasing, which helps them make a purchasing choice.

As an excellent example, Baume may provide this service. For a better idea of how your watch will appear on your wrist, try it on with your smartphone connected to the wristband. Therefore, you can make more adjustments to the design before proceeding with the purchase.

2. Mass customization

The primary goal of mass customization is to offer personalized items at a near-mass manufacturing rate. However, e-commerce companies that mass produce to keep costs down and personalise things for clients utilise customisation as marketing.

3. 3D Visuals

Sharing photorealistic images, 3D animation, 360-degree models, and more may assist in the pre-sale of e-commerce items. As a result, businesses can see how their things do in the market and enable consumers to pre-order them. Thus, using 3D visualisations and rendering services, firms may demonstrate their products to attract new customers.

4. Virtual try-on app

Customers may use camera-equipped devices like mobile phones to virtually “test” things before making a purchase. Moreover, Uers may aim their smartphone camera to their wrist to view how a bracelet appears in real life. Customers will enjoy shopping online more if they use this tool to select the right style, size, and fit.

5. 3D configurators

By enabling customers to customize a product according to their preferences and requirements, companies may utilize this software to enhance their e-commerce marketing efforts. Therefore, 3D configurators allow you to customize everything from the color and size of the product to the materials it is made of.

6. Bundling

3D models of the brand’s products are combined by 3D artists and sold as a set at a lesser price than if sold separately. Thus, using conventional photography would be a time-consuming and expensive procedure. For a fraction of the expense and time, 3D visualization may achieve the same results.

Wrapping Up

Making product demos more compelling, streamlining product adaptations, and increasing client retention are all made possible by knowing how successful organizations use 3D technology and the newest trends in the e-commerce market.

Therefore, marketers are advertising digital items in significantly different ways, which is understandable given how quickly the e-commerce business has grown in the last year due to the growing popularity of online shopping for consumer goods.

Using 3D visualization and 3D rendering to apply marketing techniques may help you build your e-commerce company and position your brand to a new level of success.

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